Website Kobe VII System iD
For Kobe’s latest shoe launch, we created a Facebook app that allowed the user to create a customised signature shoe ahead of the public launch. For this footwear update the Nike Basketball team created a shoe system rather than just a shoe, enabling the user to further tailor their shoe to their own specific needs. Once they had created their shoe they could then share it with their friends on Facebook and Twitter. Users could also submit their creation to the gallery where they could view and like other user’s shoes.