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Website adidas Rugby British & Irish Lions Team Selector

As part of adidas Rugby’s campaign for the British & Irish Lions 2013 tour of Australia, we were asked to create a Facebook app that was highly intuitive and delivered an immersive, engaging user experience. We designed a Lions Team Selector with drag-and-drop interface that allowed the user to create their own Lions team, from a squad of 60 players chosen by a Ben Kay. The app experience is very dynamic, with ball animations when positions are selected and dropped onto the pitch, background music, audio button interactions and app elements sliding in and out of screen for section transitions. The end result is an app that creates a shareable user team, that allows the user to save all their teams in a gallery, challenge friends to create a better team and view all top teams created by users.

Client: adidas Rugby
Credits: Creative Direction, UI/UX, GUI Design and Development by Knight Studios.
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